When ecommerce teams look to grow sales, they usually focus on attracting new visitors and driving traffic to their site. This focus on getting customers to the site often overlooks one of the biggest challenges ecommerce stores face: cart abandonment.
Convincing customers to complete their purchase has become so complicated—many shoppers leave even in small issues like slow load times. That’s why using cart abandonment software has become essential for tracking lost sales and improving conversion rates.
In this guide, we’ll cover the different types of cart abandonment software available on the market and highlight some of the best options you can use to win back those lost customers
Cart abandonment software is a tool designed to help ecommerce businesses recover lost sales by re-engaging shoppers who added items to their cart but left the site without completing the purchase.
You can re-engage your customers in several ways, so there are various tools in the market designed to meet these needs. Some tools focus on one specific method, while others offer a full suite of features in one platform.
Below, we list out specific types of cart abandonment tools—many of which may also be included as part of an all-in-one solution.
Klaviyo is a dedicated ecommerce marketing platform that helps businesses engage customers through email and SMS. In terms of SMS, the first thing you need to do is enable SMS in the settings, select your sending numbers, and complete any required verification based on your target countries. You can then collect subscribers, send messages, and track engagement effectively.
For emails on the other hand, the platform offers a campaign builder where you can choose from existing templates, or create new ones, add A/B test variations, and schedule sends for optimal timing. You can then track campaign performance through built-in reporting tools to help refine future communications.
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If you want to create professional, on-brand marketing emails without getting blocked down on designing, Omnisend’s drag-and-drop builder makes the process fast and simple. You can add product pickers, unique discount codes, and personalized recommendations directly into your email, then customize layouts to match your brand.Â
Omnisend also gives you powerful automation tools to keep customers engaged without constant manual work. You get access to pre-built workflows like welcome series, cart abandonment, and order confirmation which you can refine with automation splits, A/B testing, and performance reports to maximize results.
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If you want to help customers make better buying decisions while they browse, Sleeknote lets you use well-timed popups to share useful information. You can direct first-time visitors to bestsellers, send returning shoppers to new arrivals, or highlight seasonal offers and campaigns.Â
Sleeknote also offers an AI Text Optimizer that makes it easier to find the right words for your campaigns. You simply select the text you want to improve, then click the AI icon to get alternative headlines, sublines, or paragraphs.Â
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If you want to recover abandoned carts with well-timed popups, Wisepops makes it easy to create targeted campaigns that remind shoppers before they leave. You can control when the popup appears, such as on exit intent or after a period of inactivity, and target visitors who added items to their cart but haven’t checked out yet.
Wisepops also helps you track how effective these popups are with detailed notification analytics. You can see how many visitors engage with your cart recovery messages and measure click-through rates on calls-to-action.
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Poptin is a website conversion toolkit designed to help users turn visitors into leads, email subscribers, and customers. It offers full screen overlays that basically cover the entire browsing window to ensure your message can’t be missed. You can customize these overlays with branded templates and control when and to whom they appear to.
Poptin also offers lightbox pop ups that highlight call to action by dimming the background and taking over the browsing window. These pop ups are easy to build with a drag-and-drop editor where you can edit colors, fonts, images, and content to create a seamless, on-brand experience.
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The way Mevrik helps with cart abandonment is slightly different from other software mentioned in this list. While most cart abandonment solutions rely on email follow-ups or website popups after the fact,Mevrik focuses on preventing abandonment before it happens.Â
It offers AI chatbot during the shopping experience, allowing customers to ask relevant questions about pricing, product details, or policies in real time.
Additionally, Mevrik offers a robust AI-powered knowledge base that customers can explore on their own to get answers to common questions. This self-service option provides quick, reliable information without wasting user time on waiting for a support agent.Â
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Tidio helps reduce cart abandonment by making customer support more personal and accessible through live video calls. Agents can start video or voice calls directly from the chat panel while visitors browse, allowing real-time answers to questions about products, pricing, or checkout issues.Â
Beyond live calls, Tidio also lets you send follow-up emails to visitors who leave your site without completing a purchase. If a visitor shares their email during chat, agents can continue the conversation seamlessly after they’ve gone, providing helpful information or reminders that encourage shoppers to return and finish their order
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The best way to find the right cart abandonment software is to test different options. Most of the tools mentioned above come with a free trial that gives you access to all features, so you can easily get a feel for how each one fits your business before committing.
If you’re not sure where to get started, try Mevrik’s 14-day free trial. Its AI-powered tools help prevent cart abandonment by offering real-time support to shoppers, making it a strong choice to boost your sales from the start.
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