Top 7 Customer Analytics Software for Your Business

What is a customer analytics software?

‍Customer analytics software is a type of business intelligence tool that helps companies understand customer behavior by collecting, analyzing, and visualizing customer data.

7 best customer analytics software

1. Gainsight

Gainsight is a customer success solution built to help businesses drive retention through analytics. Its dashboard builder feature gives admins a centralized place to view and manage all dashboards, including the ability to create new ones. They can search dashboards by name, apply filters based on user activity, and customize the list view with fields like created date, folder name, and number of reports.

It also offers the Success Snapshot feature, which allows CSMs to upload customized PowerPoint or Google Slide decks and automatically populate them with dynamic data from Gainsight. This makes it easy to generate recurring presentations like Quarterly Business Reviews (QBRs) as you simply re-use templates with embedded tokens and reports.

Other feature:

• Customer 360 Dashboard to give teams a unified view of each customer’s business data and health metrics
• Adoption Explorer to track product insights across multiple customer segments
• Cockpit and Playbooks to optimise customer success workflows with automated alerts and guided task management
• Company Intelligence to stay ahead of key customer developments with real-time alerts on external business events
• Connectors to easily integrate external data sources and keep customer information synchronized across platforms

Pricing: Custom pricing

2. Vitally

Vitally is a powerful customer analysis platform which helps teams gain deep insights across the customer lifecycle. One standout capability is its custom Data Visualizations, which enable you to build detailed dashboards using widgets tied to your customer data and activity. 

Another major feature is the Reporting Trends dashboard, a pre-built solution designed to surface mission-critical KPIs. These dashboards track metrics across the full customer journey-from trial conversions to churn-along with NPS trends and team-specific views. 

Other features:

• Hubs to organize daily work using customizable views like Tables, Boards, and Dashboards
• Automation Playbooks to trigger tasks, emails, and updates with flexible branching logic
• Projects to track milestones, manage customer deliverables, and assign team actions
• Embedded Docs to collaborate with customers in real time inside shared documents
• Segment Actions to apply filters, goals, and triggers across accounts and teams

Pricing: Custom pricing

3. Heap

Heap is a digital insights platform that enables companies to capture and analyze behavior at user level across their websites and apps. Its historical data ingestion feature allows businesses to import pre-Heap user data, giving them a more complete picture of the customer journey. Admins can prepare external data, connect via API or integrations, and confirm that new user properties are firing correctly.

Another standout capability is Heap's ability to identify users who drop off during sign-up, helping teams pinpoint exactly where users abandon the funnel. With clear drop-off data and detailed user lists, marketers and product teams can retarget these segments using personalized outreach and automation.

Other features: 

• Chat with Sense to ask plain-language questions and get instant, chart-backed insights
• Smart Summaries to auto-generate titles and descriptions that simplify sharing
• Journeys to visualize and analyze every user path through your product
• Retention Tracking to measure user stickiness across key event sequences
• Engagement Metrics to assess feature performance without complex dashboards

Pricing:

• Free plan available which includes 10K monthly sessions and 6 months of data history.
• Three paid plans available  Growth, Pro, and Premier, all with custom pricing based on usage and needs.

4. Amplitude 

With behavioral cohort analysis, amplitude allows you to group users based on actions they've taken, such as enabling notifications during onboarding or abandoning a cart and observe how these patterns influence retention, conversions, or revenue. Cohorts update automatically and can be applied across different charts for consistent, actionable insights.

It also offers a planning and instrumentation workflow that helps teams set up tracking correctly from the beginning. Product and engineering teams can work in dedicated branches, request reviews, and coordinate approvals to ensure every tracked event matches what’s needed before launch.

Other features:

• Start Templates to auto-generate reports and surface key industry insights
• AI Answers to ask questions and get insights using generative AI
• Forecasting & Alerts to detect metric shifts and receive proactive notifications
• Conversion Drivers to uncover behaviors influencing funnel progression or drop-off
• Cross-Product Analysis to measure impact across products with Portfolio View

Pricing:

• Free Starter plan available for up to 50K Monthly Tracked Users (MTUs).
• Plus plan starts at $49/month (billed annually), includes up to 300K MTUs.
• Growth plans available with custom pricing for scaling businesses.

5. Hotjar

Hotjar helps you understand where your website traffic is coming from using Traffic Channel Filters. You can see if users arrived from places like Google, Facebook, or an email campaign. It uses Referrer URLs and UTM parameters to track and group traffic sources.

You can also compare how different traffic sources perform. For example, build funnels to compare email vs. paid ads, create trends for A/B testing results, or use heatmaps filtered by keywords from search ads.

Other feature:

• Frustration Signal Filters to identify user pain points through rage clicks and U-turns
• Engagement Zones Heatmaps to optimize page layout using intelligent user interaction patterns
• Custom Event Targeting to to capture sessions triggered by custom user events like checkout or cancellations
• Built-in Video Calls to connect with users directly within Hotjar
• Survey Analytics to track completion rates and pinpoint where users drop off

Pricing:

• Free plan available which includes up to 35 daily sessions
• Paid plans start at $32/month for 100 daily sessions.
• Business plan starts at $80/month for 500 daily sessions.
• Scale plan starts at $171/month for higher-volume needs.

6. Mevrik

Mevrik is a customer service platform designed to give teams clear, data-driven insight into support performance. One of its most powerful features is the Dashboard, which offers real-time metrics like Total Conversations, Average Handling Time, and CSAT, all filtered by date or channel.

Reports in Mevrik are also highly customizable thanks to powerful filter tools. You can segment report data by sentiment, support channel, or time period to quickly uncover trends and then save those filter views for future use.

Other features:

• Unified Inbox to manage all customer conversations in one place
• Task Manager to assign and track follow-ups efficiently
• Mev AI Agent to automate responses and speed up resolutions
• CRM Integration to sync customer profiles and interaction history
• Knowledgebase to provide quick, self-service answers to users.

Pricing:

• 14-day free trial available.
• Starter plan starts at $37/user/month.
• Growth plan starts at $74/user/month .
• Pro plan starts at $116/user/month.
• Enterprise plan available with custom pricing for advanced needs and on-premise hosting.

7. Mailchimp 

Mailchimp is a robust email marketing tool that also offers deep performance benchmarking to help customers optimize their campaigns. Its Campaign Benchmarking feature compares your open, click, and unsubscribe rates against industry peers using advanced data science, so you know exactly how you stack up.

Additionally, email reports in Mailchimp go beyond basic metrics by tracking everything from clicks and social engagement to revenue and unsubscribe trends. You can explore campaign-specific reports with interactive graphs, recipient activity logs, and ecommerce purchase data.

Other features:

• A/B and Multivariate Testing to experiment with subject lines, content, and layouts to discover what drives the highest engagement
• Marketing Automation Flows to send timely, targeted emails that boost customer retention
• Email Builders to write on-brand emails using flexible drag-and-drop tools in either the classic or new builder
• Subject Line Optimization to increase open rates with feedback on structure, tone, and emoji usage
• Digital Marketing Asset Library to organize and manage visuals, logos, and files for consistent branding across campaigns

Pricing:

• Free plan available.
• Essentials plan starts at $13/month.
• Standard plan starts at $20/month.
• Premium plan starts at $350/month with unlimited contacts.

Final thoughts 

Choosing the right customer analytics software ultimately depends on what you want to analyze as a business. Are you focusing on insights at the account level, tracking individual user behavior, or measuring performance across specific departments? Your product model and business goals will also shape which tool fits best.

By clearly defining what data matters most to you, you can select an analytics solution that provides the most relevant insights which in turn helps your team make notable business decisions and drive meaningful growth.

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